Privacy Policy

Welcome to Draft King ("we", "our", "us"). We respect your privacy and are deeply committed to protecting your personal data. This Privacy Policy provides an extensive and detailed explanation of how we collect, use, process, share, and safeguard the information you provide to us when you visit our website at us-draftkings.com, use our mobile applications, access our Sportsbook, engage with our iGaming casino platforms, or interact with any of our associated services (collectively, the "Services").

By registering for an account, accessing, or using our Services, you explicitly signify that you have read, understood, and agreed to the collection, storage, use, and disclosure of your personal information as described in this detailed Privacy Policy and our Terms of Service. If you do not agree with our policies and practices, your choice is not to use our Services.

1. Information We Collect

To provide a secure, compliant, and highly personalized iGaming and sports betting environment, we are required by state and federal gaming regulators to collect various categories of personal and non-personal data. The types of information we collect include, but are not limited to:

A. Personally Identifiable Information (PII)

When you register for an account on the Draft King platform, we collect comprehensive personal information required to verify your identity and ensure legal age and jurisdictional compliance. This includes:

• Contact Information: Your full legal name, permanent residential address, email address, and primary telephone number.
• Identity Verification Data: Your date of birth, government-issued identification numbers (such as your full Social Security Number (SSN) or the last four digits, depending on the jurisdiction), driver’s license number, passport details, or state ID card.
• Account Credentials: Usernames, passwords, security questions and answers, and biometric data (such as FaceID or TouchID) if you enable these features on our mobile applications.

B. Financial and Transactional Information

To facilitate deposits, wagers, and fast payouts across our sportsbook and casino, we collect financial data. We employ enterprise-grade encryption to secure this data, which includes:

• Credit card and debit card details (processed by secure, PCI-DSS compliant third-party processors).
• Bank account numbers and routing details for ACH/eCheck transfers.
• E-wallet account information (such as PayPal, Venmo, or Skrill identifiers).
• A complete history of your deposits, withdrawals, wagers, wins, losses, account balances, and promotional bonuses claimed.

C. Geolocation and Device Data

Because sports betting and real-money iGaming are strictly regulated on a state-by-state basis, we are legally mandated to verify your physical location before allowing you to place a wager. We collect:

• Precise Geolocation Data: GPS coordinates (latitude and longitude), Wi-Fi network information, and cellular tower data to pinpoint your exact physical location while using our app or website. If you disable location services, you will be prohibited from placing bets.
• Device Information: Hardware model, operating system version, unique device identifiers (IMEI, MAC address), mobile network information, and browser type.

D. Activity and Usage Data

We automatically collect information about how you interact with the Draft King platform. This includes pages viewed, games played, time spent on the application, links clicked, referral sources (such as affiliate links), and IP addresses. This helps us optimize user experience and identify potentially fraudulent activity.

2. How We Collect Your Information

We gather this data through three primary channels:

• Directly from You: When you manually input information during account registration, deposit funds, contact our customer support, or participate in promotions and surveys.
• Automatically: Through the use of cookies, web beacons, pixel tags, server logs, and integrated geolocation tracking software active when you use the Draft King app or website.
• From Third Parties: We work closely with identity verification agencies, credit bureaus, fraud prevention networks, and public databases to verify the accuracy of the information you provide, ensuring compliance with Know Your Customer (KYC) and Anti-Money Laundering (AML) regulations.

3. How We Use Your Information

The vast amount of data we collect is utilized for several critical business and regulatory purposes:

• Service Delivery and Account Management: To create, maintain, and secure your account, process your betting transactions, settle your wagers, and facilitate prompt withdrawals of your winnings.
• Regulatory Compliance and Legal Obligations: To comply strictly with state gaming commission regulations, verify your age (21+), confirm you are physically located in a legal betting jurisdiction, prevent underage gambling, and detect/report suspicious activities in accordance with federal AML laws.
• Security and Fraud Prevention: To monitor for unusual betting patterns, prevent account takeovers, identify bot activity, and protect the financial integrity of the Draft King platform.
• Marketing and Promotions: To deliver targeted advertisements, personalized bonus offers, daily fantasy sports updates, and promotional emails. You can opt out of certain marketing communications at any time via your account settings.
• Product Improvement: To analyze user behavior, troubleshoot software bugs, develop new casino games, and optimize the overall performance of our sportsbook and iGaming software.

4. Sharing and Disclosure of Information

Draft King does not sell your personal information to third parties for their independent marketing purposes. However, we do share your data under the following circumstances:

• Service Providers: We share data with trusted third-party vendors who assist us in operating our platform. This includes payment processors, geolocation service providers (e.g., GeoComply), identity verification services, customer support software providers, and cloud hosting platforms.
• Regulatory Bodies and Law Enforcement: We will disclose your information to state gaming commissions (such as the NJ DGE, PGCB, MGCB, etc.), law enforcement agencies, or courts when legally required to do so, such as in response to a subpoena, court order, or to report suspected illegal activity.
• Affiliates and Subsidiaries: We may share information within the Draft King corporate family to offer a unified experience across our daily fantasy, sportsbook, and casino products.
• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your personal information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

Our platform uses cookies (small text files stored on your device) and similar tracking technologies to maintain your active session, remember your preferences (such as odds format), track affiliate referrals, and analyze site traffic. We use both session cookies (which expire when you close your browser) and persistent cookies (which remain on your device). You can manage your cookie preferences through your web browser settings; however, disabling critical cookies may prevent the Draft King platform from functioning correctly.

6. Data Security Measures

Draft King employs state-of-the-art security protocols to protect your personal and financial data. We utilize Transport Layer Security (TLS) encryption for all data transmitted between your device and our servers. Our infrastructure includes robust firewalls, intrusion detection systems, and strict access controls. Despite these exhaustive measures, no method of transmission over the internet or electronic storage is 100% secure. You are responsible for keeping your account password confidential and enabling Two-Factor Authentication (2FA) for added security.

7. Data Retention

We retain your personal information for as long as your account is active and as needed to provide you with the Services. Even if you close your Draft King account, we are legally required by gaming regulators and financial laws to retain certain transactional and identity data for a minimum period (often up to five years or more) to comply with auditing, tax, and anti-money laundering obligations.

8. Your Privacy Rights and Choices

Depending on your state of residence, you may have specific rights regarding your personal data:

• Right to Access: You can request a copy of the personal information we hold about you.
• Right to Correction: You can update or correct inaccurate personal information through your account dashboard or by contacting support.
• Right to Deletion: You may request the deletion of your personal data. Please note that this right is not absolute; regulatory requirements often override deletion requests for financial and betting records.
• Opt-Out of Marketing: You can unsubscribe from promotional emails by clicking the "unsubscribe" link at the bottom of our emails or adjusting your notification preferences in the app.

9. State-Specific Rights (e.g., California Privacy Rights)

If you are a resident of a state with comprehensive privacy laws (such as the California Consumer Privacy Act - CCPA, or similar laws in Virginia, Colorado, and Connecticut), you have additional rights to know what categories of personal information we have collected, the sources of that information, and the business purpose for collecting it. You also have the right to opt-out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising. Draft King complies fully with all state-level privacy mandates.

10. Children's Privacy

Our Services are strictly limited to individuals who are twenty-one (21) years of age or older (or eighteen (18) in specific daily fantasy sports jurisdictions). We do not knowingly collect, solicit, or maintain personal information from anyone under the legal gambling age. If we discover that an underage individual has created an account, we will immediately freeze the account, confiscate any winnings, and delete the associated personal data.

11. Changes to this Privacy Policy

We reserve the right to amend, update, or modify this Privacy Policy at any time to reflect changes in our practices, new technologies, or legal requirements. When we make significant changes, we will notify you by updating the "Last Updated" date at the top of this page, placing a prominent notice on our website, or sending an email to the address associated with your account. Your continued use of the Draft King platform following these updates constitutes your acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, our data collection practices, or your personal information, please contact our Data Protection Officer and Privacy Team at:

Email: [email protected]
Mailing Address: Draft King Privacy Office, 123 Gaming Boulevard, Suite 500, Las Vegas, NV 89109
Support Portal: Contact Customer Service