Cookie Policy

Welcome to the Draft King Cookie Policy. Draft King ("we", "our", or "us") is dedicated to transparency regarding the technologies we use to provide our premium sports betting, daily fantasy, and iGaming casino platforms. This comprehensive policy explains how and why we use cookies, web beacons, pixels, local storage, and similar tracking technologies when you visit us-draftkings.com or use our mobile applications (collectively, the "Services").

By continuing to navigate our website, register an account, or interact with our sportsbook and casino offerings, you are agreeing to our use of cookies as described in this policy, alongside our Privacy Policy and Terms of Service. If you do not agree with our use of cookies, you must adjust your browser settings accordingly or cease using the Draft King platform.

1. What Are Cookies?

Cookies are small text files containing unique identification numbers that are downloaded to your personal computer, smartphone, or tablet whenever you visit a website or use an application. These files act as a memory for the website, allowing it to recognize your device upon your return and remember specific information about your previous visits.

Cookies generally fall into two main lifespans:

• Session Cookies: These are temporary cookies that only exist while you have your web browser open. Once you close your browser or log out of your Draft King account, session cookies are immediately deleted. We rely heavily on session cookies to maintain your active login state and keep your betting slip accurate as you navigate from page to page.
• Persistent Cookies: These cookies remain on your device for a specified period of time, even after you close your browser. They are activated each time you visit the Draft King platform. We use persistent cookies to remember your login details (if you choose "Remember Me"), your preferred odds format (American, Decimal, or Fractional), and your language preferences.

2. Why We Use Tracking Technologies

Operating a highly regulated real-money iGaming and sports betting platform requires a complex, secure technological infrastructure. We do not use cookies merely for marketing; many of them are legally required for the core functionality and regulatory compliance of our platform. We categorize our cookies as follows:

A. Strictly Necessary Cookies

These cookies are absolutely essential for the Draft King platform to function. You cannot opt-out of these cookies if you wish to use our services. Without them, we cannot provide basic functions such as account registration, secure login, deposits, wagers, and withdrawals. Their primary uses include:

• Authentication and Security: Identifying you after you have logged in, preventing unauthorized access, and detecting fraudulent activity such as account takeovers or bot networks.
• Geolocation Compliance: Tracking your physical location to ensure you are legally permitted to place a real-money wager in your current state or jurisdiction. This is a strict mandate from state gaming commissions.
• Bet Slip Maintenance: Remembering the odds and games you have selected before you finalize and submit your wager.
• Session Management: Automatically logging you out after a period of inactivity to protect your account balance and personal data.

B. Performance and Analytics Cookies

We want to ensure our platform is lightning-fast and bug-free, especially during major sporting events like the Super Bowl or March Madness. Performance cookies collect anonymous, aggregated data about how visitors use our site. This includes:

• Tracking which pages (e.g., NFL betting lines, Live Dealer Casino) are visited most frequently.
• Monitoring error messages from casino games or payment gateways so our engineering team can fix bugs quickly.
• Analyzing peak traffic times to ensure our servers can handle the load without crashing or delaying your wagers.

C. Functionality Cookies

Functionality cookies allow our website to remember the choices you make to provide a more personalized, tailor-made betting experience. These cookies allow us to:

• Remember your username and the region you are playing from.
• Save your preferred odds format (e.g., showing +150 instead of 2.50).
• Remember if you have already claimed a specific promotional pop-up or welcome bonus, ensuring we do not spam you with the same offer repeatedly.
• Maintain your preferences for dark mode or light mode interfaces.

D. Targeting, Advertising, and Affiliate Cookies

To grow the Draft King community, we use targeting cookies to deliver relevant advertisements and track the effectiveness of our marketing campaigns. We also utilize an extensive affiliate marketing network.

• Affiliate Tracking: If you clicked on a link from a sports news site, a casino review blog, or a promotional email that brought you to Draft King, an affiliate cookie is placed on your device. This cookie contains a unique tracker (e.g., via our `/go/` links) that tells us which partner referred you, allowing us to appropriately compensate them for bringing a new player to our platform.
• Retargeting: We may use third-party advertising partners to show you Draft King advertisements on other websites or social media platforms based on your browsing history (e.g., showing you an ad for an NFL deposit bonus if you frequently visit our football betting pages).

3. Third-Party Cookies and iGaming Providers

In addition to our own (first-party) cookies, we permit certain trusted third-party partners to place cookies on your device. Due to the nature of the online casino industry, many of the premium slots and live dealer games you play are hosted by third-party software studios (such as NetEnt, Evolution Gaming, or Microgaming). When you launch a casino game, these providers may use cookies and local storage to:

• Save your game state in the event of a sudden internet disconnection, ensuring your wager is not lost.
• Track your progress towards in-game jackpots or achievements.
• Ensure the Random Number Generator (RNG) operates fairly and independently.

We also utilize third-party analytics services (like Google Analytics) and payment processing gateways (like PayPal or Visa Secure) that utilize their own cookies to facilitate secure transactions and analyze site traffic.

4. Web Beacons, Pixels, and Local Storage

Cookies are not the only technology we use. To provide a modern, app-like experience, Draft King utilizes:

• Web Beacons/Pixels: Tiny, invisible graphic images embedded in our website and promotional emails. We use these to determine if an email was opened, if a link was clicked, and to measure the success of a marketing campaign.
• HTML5 Local Storage: This technology allows us to store data directly in your browser rather than in a cookie. We use local storage extensively for our casino games to cache high-quality graphics and sounds, significantly reducing loading times and saving your mobile data bandwidth.

5. Managing Your Cookie Preferences

You have full control over your cookie settings. Most web browsers (Chrome, Safari, Firefox, Edge) are set to accept cookies by default, but you can usually modify your browser settings to decline cookies, delete existing ones, or notify you when a cookie is being placed.

Important Warning: Because Draft King relies on Strictly Necessary Cookies for security, account authentication, and mandatory geolocation tracking, completely disabling cookies in your browser will severely degrade your experience. Specifically, if you block cookies, you will not be able to log in, deposit funds, or place any real-money sports bets or casino wagers.

If you wish to opt-out of third-party advertising and targeting cookies, you can do so by visiting the Network Advertising Initiative (NAI) opt-out page, the Digital Advertising Alliance (DAA) opt-out page, or by adjusting the ad tracking settings directly on your mobile device (e.g., "Limit Ad Tracking" on iOS).

6. Changes to This Cookie Policy

As the iGaming industry evolves and our technology stack improves, we may update this Cookie Policy. Any significant changes will be communicated to you by updating the "Last Updated" date at the top of this page, and, if the changes are material, by providing a prominent notice on our sportsbook and casino homepage. We encourage you to review this policy periodically to stay informed about how we use tracking technologies.

7. Contact Our Privacy Team

If you have any questions, concerns, or require further clarification regarding our use of cookies, affiliate tracking links, or your personal data, please do not hesitate to contact the Draft King Privacy Team and Data Protection Officer at:

Email: [email protected]
Support Portal: Contact Customer Support
Mailing Address: Draft King Privacy Office, 123 Gaming Boulevard, Suite 500, Las Vegas, NV 89109